{"id":29464,"date":"2023-02-22T14:14:59","date_gmt":"2023-02-22T13:14:59","guid":{"rendered":"https:\/\/micheli.ch\/services\/marques\/"},"modified":"2023-03-23T10:53:21","modified_gmt":"2023-03-23T09:53:21","slug":"trademarks","status":"publish","type":"page","link":"https:\/\/micheli.ch\/en\/services\/trademarks\/","title":{"rendered":"Trademarks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;60&#8243; back_color=&#8221;accent&#8221; back_image=&#8221;29202&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;140763&#8243; overlay_color_type=&#8221;uncode-gradient&#8221; overlay_color_gradient=&#8221;{&#8220;css&#8220;:&#8220;background: linear-gradient(to bottom , rgba(180, 151, 90, 0) 44% , rgb(180, 151, 90) 99%);&#8220;,&#8220;sliders&#8220;:`{`{&#8220;color&#8220;:&#8220;rgba(180, 151, 90, 0)&#8220;,&#8220;position&#8220;:44},{&#8220;color&#8220;:&#8220;rgb(180, 151, 90)&#8220;,&#8220;position&#8220;:99}`}`,&#8220;type&#8220;:&#8220;linear&#8220;,&#8220;direction&#8220;:&#8220;top&#8220;}&#8221; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196023&#8243;][vc_row_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;824174&#8243; column_width_pixel=&#8221;450&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;bigtext&#8221; text_space=&#8221;fontspace-108670s&#8221; uncode_shortcode_id=&#8221;122789&#8243;]Trademarks<\/p>\n<p>Protect the name and the logo of your product![\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;633701&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;212746&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h5&#8243; uncode_shortcode_id=&#8221;185389&#8243;]Pour prot\u00e9ger une invention technique :[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;138220&#8243; column_width_pixel=&#8221;400&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;bigtext&#8221; uncode_shortcode_id=&#8221;919775&#8243;]Le Brevet[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;4&#8243; mobile_visibility=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;903854&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;828261&#8243;][vc_single_image media=&#8221;29063&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;146461&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-xsdn&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;10&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;133580&#8243; border_color_type=&#8221;uncode-palette&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;104852&#8243;]A trademark is a protected distinctive sign allowing to differentiate products or services from those of third parties.<\/p>\n<p>All signs capable of graphic representation can constitute trademarks: words, combinations of letters or numbers, figurative representations, three-dimensional shapes, slogans, sound (short melodies) or combinations of these elements.[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;165502&#8243;]We study in detail the situation of our customers, their products, the markets and their competitors to establish a tailor-made, global and optimal trademark protection strategy.[\/vc_column_text][vc_button outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; uncode_shortcode_id=&#8221;106248&#8243; icon=&#8221;fa fa-chevron-right3&#8243; link=&#8221;url:https%3A%2F%2Fmicheli.ch%2Fen%2Fcontact%2F|title:Contact&#8221;]Make an appointment[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;842690&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;135956&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;408636&#8243; text_color_type=&#8221;uncode-palette&#8221;]Our expertise[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_accordion el_class=&#8221;indented-list&#8221; active_tab=&#8221;0&#8243;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Searches for the availability of a sign&#8221; tab_id=&#8221;1677243511-1-631677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;193951&#8243;]We help our client identify whether a sign is already protected or not.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Audit and strategy on trademark protection&#8221; tab_id=&#8221;1677243511-2-801677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;459348&#8243;]We can audit an existing portfolio. We advise our clients on a tailor-made strategy according to their needs and their defined framework (budget, activity, marketing field).[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Lists of products and services&#8221; tab_id=&#8221;1677243707459-2-31677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;205483&#8243;]We have plenty of experience in drafting lists of products and services that are well suited to our clients&#8217; products and needs and minimise the risk of an objection being raised during examination by the offices.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Filings and handling of proceedings&#8221; tab_id=&#8221;1677243708166-3-11677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;213545&#8243;]We are able to file trademark applications in every country, and especially with the Federal Institute of Intellectual Property in Bern and with the World Intellectual Property Organization (WIPO) in Geneva. We take care of all the administrative and substantive issues during examination of the application, in particular by advising on the best response to each notice of refusal.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Registration of administrative changes&#8221; tab_id=&#8221;1677243708794-4-61677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;159180&#8243;]We handle on changes that must be reported to the offices (address, assignment, merger, registration of a license, etc.) and we take care of preparing and filing the necessary documents.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Surveillance&#8221; tab_id=&#8221;1677243709378-5-81677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;110866&#8243;]We offer a monitoring service to keep track of any new filing close to an existing trademark or for a particular holder. We analyze the impact of each case and advise on the appropriate response.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Renewal management&#8221; tab_id=&#8221;1677243710248-6-61677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;112043&#8243;]We take care of reminders and the payment of renewal fees in a timely manner and in all countries of interest to our customers. Our monitoring system is robust and time-tested.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Contracts&#8221; tab_id=&#8221;1677243710808-7-91677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;517973&#8243;]We support our clients in the drafting or proofreading of contracts relating entirely or in part to intellectual property titles and in particular to all aspects relating to trademarks.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;Oppositions and litigations&#8221; tab_id=&#8221;1677251748666-8-81677573916293&#8243;][vc_column_text uncode_shortcode_id=&#8221;823328&#8243;]We have a strong experience in representing and counselling our clients during opposition proceedings and litigations regarding trademark law.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;60&#8243; back_color=&#8221;accent&#8221; back_image=&#8221;29202&#8243; back_attachment=&#8221;fixed&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;140763&#8243; overlay_color_type=&#8221;uncode-gradient&#8221; overlay_color_gradient=&#8221;{&#8220;css&#8220;:&#8220;background: linear-gradient(to bottom , rgba(180, 151, 90, 0)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29436,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-29464","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/pages\/29464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/comments?post=29464"}],"version-history":[{"count":11,"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/pages\/29464\/revisions"}],"predecessor-version":[{"id":29883,"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/pages\/29464\/revisions\/29883"}],"up":[{"embeddable":true,"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/pages\/29436"}],"wp:attachment":[{"href":"https:\/\/micheli.ch\/en\/wp-json\/wp\/v2\/media?parent=29464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}